Is GDS Advertising a Good Investment for Hotels?

With the Global Distribution System (GDS) channel driving up to 27% of hotel bookings, it remains a viable high-margin bookings source.  This viewpoint discusses the economics of GDS advertising, including a case study example.

Should our hotel have a page on Facebook?, June 2009

Although the verdict is still out on the ability of Facebook and other social networking sites to drive actual booking revenue, these sites provide a host of other concrete benefits.